Wolverhampton Wanderers have named Midnite as their new principal and front-of-shirt sponsor for the 2026/27 campaign, marking a significant commercial partnership as the club prepares to celebrate its 150th anniversary season.
The agreement will see the UK-based sportsbook and online gaming operator feature on the front of both Wolves men’s and women’s first-team shirts throughout the upcoming campaign. The partnership is set to focus heavily on supporter engagement, with both parties planning a range of fan-focused activations and exclusive experiences across the season.
Midnite has positioned itself as one of the UK’s fastest-growing betting brands in recent years and continues to expand its presence in football sponsorship. The Wolves deal follows previous partnerships with Sheffield United, Southampton and the World Snooker Tour, further strengthening the operator’s visibility in British sport.
To launch the collaboration, Midnite and Wolves have unveiled a supporter campaign titled “This Season’s On Us”. The promotion will give fans the opportunity to compete in trivia challenges hosted by former Wolves defender George Elokobi, with prizes including season tickets and 2026/27 home shirts. The campaign is designed to reward loyal supporters as the club enters a historic year.
David Thomson, Wolves’ Head of Partnerships, described Midnite as an ambitious and innovative company that shares the club’s commitment to engaging supporters in new ways. He said the partnership would allow both organisations to deliver unique experiences for fans during an important period in Wolves’ history.
Andrew Mook, Head of Brand Marketing at Midnite, said the bookmaker was honoured to sponsor Wolves during the club’s anniversary season. He added that fan-first initiatives would remain central to the partnership, with a packed schedule of activities planned throughout the year.
The sponsorship comes as Wolves prepare for life in the EFL Championship following relegation from the Premier League, allowing the Midnite brand to appear on the front of the club’s shirts despite the Premier League’s forthcoming restrictions on front-of-shirt betting sponsorships.