Logifuture has strengthened its presence in East Africa through a new partnership with Betika, bringing its flagship Zoom virtual football product to the Kenyan market. The launch marks the latest step in the supplier’s African growth strategy and further expands the reach of its virtual sports portfolio.
The Zoom product delivers a continuous 24/7 virtual football experience, allowing bettors to place wagers around the clock through a stream of simulated football matches. Designed to mirror the pace and excitement of real football, the platform offers both pre-match and live betting opportunities, helping operators maintain customer engagement even when live sporting schedules are limited.
Betika, one of Kenya’s largest betting operators, has integrated the product through Sportradar’s OneFeed platform. According to reports, the implementation required minimal technical effort, enabling a smooth rollout for Kenyan customers.
The launch represents Zoom’s official entry into Kenya and gives Betika access to an additional stream of football-themed betting content. Logifuture believes the product is particularly well suited to football-focused markets, where demand remains strong throughout the year.
The supplier has increasingly focused on expanding its virtual sports offerings across emerging markets. Recent initiatives have included new integrations and partnerships aimed at growing the distribution of Zoom and other proprietary products across Africa and beyond.
For Betika, the addition of Zoom further diversifies its gaming portfolio as competition among African operators continues to intensify. The partnership also highlights the growing importance of virtual sports products in markets where mobile betting adoption remains high and football is the dominant betting vertical.