Super Group is preparing an aggressive entry into New Zealand’s regulated online casino market, with the Betway and Spin operator planning to pursue as many as three licences under the country’s new licensing framework.
The group’s expansion plans emerged alongside a strong second-quarter performance that prompted another increase to its full-year financial outlook. Super Group now expects 2026 revenue to exceed $2.6 billion, up from its previous forecast of more than $2.55 billion, while adjusted EBITDA guidance has been lifted to above $710 million.
Adjusted EBITDA reached $204 million during the second quarter, compared with approximately $157 million in the same period of 2025. Profit for the quarter climbed to $123 million, reversing a $3 million loss recorded a year earlier.
The results extend the strong start Super Group made to 2026. During the first quarter, revenue increased 18% year-on-year to $612 million, while adjusted EBITDA rose 36% to $152 million. The company had initially entered the year expecting revenue of more than $2.55 billion and adjusted EBITDA above $680 million.
New Zealand becomes a strategic target
New Zealand is emerging as one of Super Group’s next regulated growth opportunities. The company already serves customers in the country through Betway and reported a 14% year-on-year increase in New Zealand revenue during Q2 despite reducing marketing expenditure.
That performance helped Super Group’s wider Rest of World division increase revenue by 6% from the previous year. The company has operated in New Zealand for several years and has continued servicing the market while the government develops its new regulatory structure.
Super Group intends to seek three online casino licences, which would represent the maximum number available to any single operator under the new system.
New Zealand’s Online Casino Gambling Act is now in force, creating the country’s first dedicated licensing regime for online casino operators. A maximum of 15 licences will be issued, with each licence covering one individual brand. No operator will be permitted to secure more than three.
The Department of Internal Affairs opened the expression-of-interest stage in July 2026. An auction is scheduled as the next stage of the process, followed by full licence applications from successful bidders.
Under the government’s indicative timetable, licence applications are expected to open in October 2026. From 1 December, operators that have not entered the licensing process will be required to stop providing online casino gambling to New Zealand customers. The fully regulated market is expected to be operating during 2027.
Companies that secure licences will face enhanced consumer protection and safer gambling obligations. The government will also have stronger enforcement powers, including penalties of up to NZ$5 million for serious or repeated breaches.
The limited supply of licences is expected to create substantial competition among established international operators. Each licence can initially remain valid for up to three years, with the possibility of renewal for another five years.
UK business gains momentum
Super Group also reported stronger performance across Europe, where quarterly revenue increased 19% year-on-year to $132 million. The company does not publish a separate revenue figure for the UK, although management said Betway has been increasing its market share there.
Rather than dramatically increasing promotional expenditure, Super Group has focused on improving the efficiency of its marketing and strengthening its casino offering.
The company has recently completed work to centralise its technology and product platforms, allowing it to operate its portfolio more efficiently. Those improvements also supported stronger conversion between sportsbook and casino products during the World Cup period, with casino cross-sell reportedly reaching 50% among new customers.
Super Group has also strengthened Betway’s visibility through its recently completed partnership with Manchester United, giving the brand another major platform in the UK and international markets.
Management is keeping potential acquisitions on the table as well. With higher taxes and operating costs putting pressure on smaller UK gambling companies, Super Group sees the possibility of eventually acquiring businesses or customer bases that could be integrated into its existing operation.
For now, however, the company’s immediate priorities combine organic expansion with selective regulated-market opportunities. New Zealand fits that strategy particularly well: Super Group already has an established customer base through Betway, while the three-licence cap gives it an opportunity to establish a significant position before the regulated market becomes fully operational in 2027.