A new nationwide survey commissioned by Ukraine’s gambling regulator, PlayCity, has revealed that while only a small share of the population actively gambles, public support for stricter oversight of the industry remains overwhelmingly high.
The research, conducted among 3,164 respondents, found that 84% of participants do not consider themselves gamblers. Just 5% said they had gambled during the past year, while only 2% reported doing so within the previous 30 days. According to PlayCity, the survey sample was structured to reflect differences in age, gender, place of residence and military service, although the full methodology has not yet been published.
The findings also suggest that Ukraine’s ongoing war has not resulted in higher gambling participation among internally displaced people, with their engagement remaining in line with the national average.
Despite limited involvement in gambling, respondents expressed clear views on how the sector should be managed. Around 70% believe that the main reason people gamble is the chance to win money, while 41% pointed to the excitement of playing. Another 17% said advertising or the need for distraction encourages people to gamble.
Support for stronger regulation was widespread. Nearly three-quarters (74%) of respondents said additional player protection measures are needed, and 67% backed tighter regulation of the gambling industry overall.
When asked about priorities, respondents most frequently called for stronger enforcement of gambling laws (29%), tougher action against illegal operators (27%), stricter age verification rules (19%) and expanded responsible gambling education campaigns (15%).
The survey was carried out in partnership with Ukraine’s Ministry of Digital Transformation and represents the first stage of a broader study examining gambling’s impact on society. PlayCity is expected to publish the complete report in August.