The Washington Indian Gaming Association (WIGA) has launched a statewide responsible gambling campaign aimed at reducing gambling-related harm and encouraging people experiencing problems to seek support.
The initiative, called “Bet on Your Self,” began on September 1 and will run throughout September, which is recognized as Responsible Gaming Education Month. WIGA represents 24 federally recognized tribes involved in tribal gaming across Washington state.
The campaign expands on responsible gaming programs that WIGA has supported annually since 2021. This year, the association is focusing heavily on reducing the stigma surrounding problem gambling, which it says can prevent affected players and their families from asking for assistance.
Advertising will appear across connected television, YouTube, social media, search platforms and programmatic display channels, alongside WIGA’s own communications. The campaign is intended to reach frequent gamblers as well as relatives and friends who may be concerned about someone’s gambling behaviour.
WIGA is also targeting younger audiences who are increasingly exposed to betting-related products through video games and newer forms of wagering, including prediction markets.
Washington’s tribal gaming operators have worked with organizations including the Evergreen Council on Problem Gambling to fund prevention programs, research and treatment services. Those partnerships also support culturally appropriate care for tribal communities across the state.
WIGA Executive Director Rebecca George said the campaign is designed to reinforce the message that gambling problems can be addressed and that seeking help should not carry social stigma.
Free and confidential problem gambling assistance is available around the clock through WashingtonTribesCare.org and the Evergreen Council on Problem Gambling helpline at 1-800-547-6133.
The campaign forms part of WIGA’s broader responsible gaming activity in Washington, where tribal gaming revenue also supports healthcare, education, housing, public safety, infrastructure and programs for people affected by gambling-related harm.