Prediction market platform Polymarket has entered into an exclusive partnership with football media giant OneFootball, giving the company access to one of the largest global football audiences ahead of the 2026 FIFA World Cup.
Under the agreement, Polymarket will become OneFootball’s exclusive prediction market partner, integrating its prediction products across the football platform’s ecosystem. The collaboration is designed to bring interactive forecasting experiences directly to football fans while strengthening Polymarket’s presence in the sports sector.
OneFootball reaches more than 645 million football fans worldwide and reports around 200 million monthly active users across its app, media network and social channels. Through the partnership, eligible users will gain access to prediction market content alongside existing football news, live scores, betting-related information and match coverage.
The deal arrives just weeks before the start of the 2026 FIFA World Cup in North America, a period expected to generate record engagement among football audiences. The timing gives Polymarket a major opportunity to expand its user base during one of the biggest sporting events on the global calendar.
The partnership also continues Polymarket’s broader push into football. The company has been actively pursuing sports-related agreements throughout 2026 as it seeks to position prediction markets as a mainstream engagement tool for fans. Industry observers view the OneFootball deal as one of Polymarket’s most significant distribution agreements to date due to the scale of the platform’s audience.
By combining OneFootball’s global football community with Polymarket’s forecasting technology, both companies aim to create a more interactive experience for supporters following matches, tournaments and football-related developments throughout the season.