Genius Sports has launched Prediction.com, a consumer comparison platform designed to bring pricing and market information from multiple prediction-market operators into one place.
The new site has been developed through Legend, the digital media business Genius Sports agreed to acquire earlier in 2026 in a deal valued at roughly $1.2bn. Prediction.com currently aggregates markets from 11 platforms, including Kalshi, Polymarket, Novig, Underdog, FanDuel Predicts and Fanatics.
Users can compare equivalent event contracts across different providers while following live probabilities, pricing and market movements. Genius Sports said the platform also integrates its real-time sports data, allowing market information to change alongside events as they happen. Multi-leg combinations and trading volumes are also included.
The launch strengthens Genius Sports’ growing exposure to the rapidly expanding US prediction-market sector. CEO Mark Locke recently said he expects sports prediction markets to remain an important part of the US wagering landscape, although he believes the current regulatory structure is likely to change. He also sees the sector as creating additional customers for Genius Sports’ data, technology and media services.
Prediction.com follows several moves by Genius Sports to establish itself as a major supplier to event-contract platforms. In August, the company announced a partnership with Polymarket covering official sports data, selected live streaming rights, league intellectual property and integrity services for Polymarket’s regulated US operation. Genius data is also used to settle covered sports contracts using verified event information.
The comparison platform also demonstrates how Genius intends to use Legend beyond its existing affiliate and media operations. Prediction.com effectively applies an odds-comparison model to event contracts, giving consumers a central location to assess prices across competing platforms.
With prediction markets attracting increasing attention from sports-data suppliers and traditional betting companies, Genius Sports is positioning its newly acquired media network alongside its existing data infrastructure to capture more of the sector’s growth.