Ukrainian betting operator GGBET has launched GG.FAN, a gamified loyalty programme that connects sports betting activity with exclusive rewards from its football and basketball partners.
Introduced on September 23 through the operator’s Ukrainian platform, ggbet.ua, the programme brings together personalised user profiles, team-based progression and a rewards system involving FC Dynamo Kyiv, FC Polissya Zhytomyr and the Basketball Federation of Ukraine.
GG.FAN allows users to select their preferred team and advance through the programme by participating in eligible betting activities linked to its matches. A team’s performance in its respective competition also influences fan progression.
Participants can achieve three membership levels: Bronze, Silver and Gold Fan. They also collect virtual coins, which serve as the programme’s internal currency and can be exchanged for exclusive merchandise and digital rewards.
Available prizes include 2026/27 team jerseys, digital avatars of players from partner clubs, tickets to home matches and customised profile frames featuring team themes. Users can also obtain a Fan Box containing an exclusive avatar, a profile frame and a free bet.
According to additional programme details published by Ukrainian sports outlet Tribuna, qualifying bets must carry odds of at least 1.75. Eligible events include matches involving Dynamo Kyiv, Polissya Zhytomyr, Ukraine’s national basketball teams and the GGBET SuperLeague.
The programme builds on GGBET’s existing GG.Leagues system, which introduced personalised avatars, profile customisation and progression through five competitive levels, from Bronze to Major. That system rewards participants with Fame Points, while GG.FAN extends the gamification model to include team-specific merchandise and matchday experiences.
The launch also reflects GGBET’s continued investment in Ukrainian sports partnerships.
Since 2024, the company has established relationships with FC Zorya Luhansk, Dynamo Kyiv and Polissya Zhytomyr, incorporating club collaborations into its marketing and supporter engagement activities.
In 2025, GGBET served as the official betting partner of the heavyweight boxing rematch between Oleksandr Usyk and Daniel Dubois at Wembley Stadium in London.
The operator expanded into Ukrainian basketball in 2026, becoming title sponsor of the Basketball Federation of Ukraine and the Ukrainian 3×3 Basketball Championship. Its basketball involvement also includes title sponsorship of the GGBET SuperLeague and official partnerships with Ukraine’s men’s and women’s national teams.
With GG.FAN, GGBET is bringing these sponsorship relationships into its betting platform, allowing eligible users to earn rewards associated with the clubs and sports competitions they follow.