Super Technologies is doubling down on Central and Eastern Europe with a fresh acquisition, agreeing to purchase the Romania and Malta operations of online betting platform Maxbet in a move designed to accelerate regional consolidation.
The company, formerly known as Superbet Group, confirmed it will assume control of Maxbet’s operational infrastructure and customer base in both jurisdictions. The Maxbet brand will be folded into Super’s broader portfolio as part of a strategic expansion push across CEE markets.
Completion of the deal remains subject to regulatory approval. Financial terms were not disclosed.
Consolidation strategy gathers pace
According to Super Technologies, the acquisition strengthens its position in Romania, a market it already views as central to its long-term growth model.
Adam Lamentowicz, chief commercial officer for CEE at Super, described the transaction as aligned with the group’s consolidation strategy in the region. He said the addition of Maxbet enhances Super’s ability to build a competitive, multi-brand ecosystem tailored to local customer expectations.
Romania, in particular, has become one of Europe’s most dynamic regulated gambling markets, attracting significant investment from both domestic and international operators.
Integration without disruption
Super stated that Maxbet customers will not experience service disruption as a result of the transaction. Instead, the integration process will gradually extend Super’s technological and operational capabilities to the acquired business.
The group indicated that customers can expect improvements across product range, compliance standards, responsible gambling tools and data security protocols as integration progresses.
From Maxbet’s perspective, the deal represents the culmination of a period of focused execution in a highly competitive environment. Manuel Bauer, CEO of Maxbet Online, acknowledged Romania’s intensity as a gaming market and positioned the transaction as a logical next step in the company’s development.
Rebrand signals broader ambition
The acquisition follows Super’s corporate rebrand in December, when the group transitioned from Superbet Group to Superbet Group’s new identity as Super Technologies.
At the time, management said the new name better reflected its expanding focus on proprietary technology and product development, rather than solely consumer-facing betting brands. While the company continues to operate B2C brands in markets such as Brazil, Romania, Poland, Belgium and Serbia, it has increasingly positioned itself as a technology-led platform with global ambitions.
The rebrand came amid leadership restructuring. Founder Sacha Dragic resumed full control as sole CEO in October, while former co-CEO Jimmy Maymann returned to the board. Other senior leadership adjustments followed as the company recalibrated its strategic direction.
What it means for the market
For Super, the Maxbet deal reinforces a clear pattern: strengthen core CEE markets through targeted acquisitions while building scale and operational leverage.
For the region, continued consolidation suggests that mid-tier operators may increasingly become acquisition targets as larger groups seek efficiencies and cross-market brand synergies.
The transaction also highlights Romania’s growing importance within Europe’s regulated gambling landscape. As tax and compliance pressures rise in Western markets, CEE jurisdictions remain attractive for operators looking to expand within structured regulatory frameworks.
If approved, the deal will mark another step in Super’s evolution from a regional bookmaker into a multi-market, technology-driven gambling group with a deeper footprint across Europe.