As the 2026 FIFA World Cup gathers momentum across North America, new data from several betting operators offers a glimpse into how strongly supporters believe in their national teams’ chances of lifting football’s biggest prize. While optimism remains high in some markets, broader international sentiment appears far more cautious.
English-focused bookmaker Bet St George surveyed 1,000 customers and found that 40% believe England can finally end decades of disappointment and win the World Cup. The result reflects the brand’s patriotic positioning and suggests a significant portion of its customer base remains confident in the Three Lions’ prospects.
However, a wider study conducted by global betting group Entain paints a less enthusiastic picture. Through its World Cup-themed Patriotic Punter Index, the company found that only 20% of UK bettors believe England will go all the way in the tournament. Confidence in Scotland’s chances was even lower, with just 9% of bettors backing Steve Clarke’s side to achieve an unlikely triumph, despite their return to the World Cup stage.
The survey also highlighted major differences across international markets. Fans in Spain and Italy displayed stronger belief in their national teams, while bettors in several other countries were generally more reserved when assessing their chances of success.
Meanwhile, data from Kaizen Gaming, one of the leading betting operators in Brazil, showed that local bettors remain firmly behind the Seleção. Brazilian customers continue to place significant faith in their national side, reflecting the country’s long-standing football tradition and expectations of competing for the title.
The findings underline how betting activity can provide a unique snapshot of fan confidence during major international tournaments. While bookmakers closely monitor odds and wagering patterns, surveys like these reveal the emotional side of football, where national pride often influences expectations just as much as on-field form.
With the expanded 48-team World Cup now underway, supporters around the globe are backing their favourites, though the data suggests many fans remain realistic about the challenges that lie ahead before anyone can claim football’s most coveted trophy.