Sportsbook technology provider BETBY has entered Poland’s regulated betting market through a partnership with local operator Betters, marking its first commercial launch in the country.
Under the agreement, Betters has integrated BETBY’s complete sportsbook solution, including its proprietary Betby.Games esports feed. The integration provides the Polish bookmaker with expanded sports event coverage, advanced betting technology and additional products designed for local customers.
Betters CEO Konrad Łabudek said the operator selected BETBY for its sportsbook technology, localised content and product development capabilities. He explained that the integration would allow Betters to strengthen its existing sports betting offering while introducing additional products to Polish customers.
The agreement also supports BETBY’s international expansion strategy. The Malta-based supplier recently extended its reach in Asia through a partnership with gaming aggregator QTech Games and strengthened its presence in Brazil through an agreement with technology provider NGX.
Poland represents another opportunity for the company to expand across regulated markets in Central and Eastern Europe. The country’s total betting volume was estimated to exceed €4 billion (£3.4 billion) in 2025, although industry specialists have identified areas of its regulatory framework that could benefit from improvement.
BETBY plans to use its initial agreement with Betters as a foundation for establishing further relationships with licensed Polish operators.
Stefanos Karakidis, BETBY’s Director of Business Development, described the Polish launch as an important step in the company’s international growth strategy. He highlighted the importance of working with established domestic operators to deliver sportsbook products adapted to individual regulated markets.
The company intends to build on its first Polish integration by expanding its network of local partners and increasing the availability of its sportsbook technology across the country.