Watford Adds Stakemate as Back-of-Shirt Betting Partner
Watford FC has expanded its commercial portfolio with a new back-of-shirt sponsorship agreement with sportsbook operator Stakemate, giving the brand its first […]
News Category: Marketing
David Ginola Fronts BOYLE Sports Campaign for New Squad Builder Betting Product
BOYLE Sports has launched a football-focused advertising campaign featuring former France international David Ginola to introduce its new Squad Builder betting product […]
NFL Keeps Prediction Markets Out of Game-Day Ads as Approval Rules Stay Private
The NFL is restricting what its official sportsbook partners can promote during games, with prediction markets excluded from advertising even as DraftKings, […]
Google Tightens Gambling Ad Certification Rules Across All Markets
Google has expanded its gambling advertising certification requirements worldwide, introducing stricter compliance standards for operators, marketing agencies and other businesses seeking to […]
Luckia Extends LaLiga Partnership Through 2029 as Football Marketing Push Expands
Luckia and LaLiga have renewed their sponsorship agreement through 2029, extending a commercial relationship that began in 2024 and giving the Spanish […]
Google to Block Gambling Affiliate Advertising in Croatia From October
Google will tighten its gambling advertising rules in Croatia from 7 October 2026, ending Google Ads access for businesses promoting third-party online […]
Sunderland Names Crypto Casino Shuffle as New Sleeve Sponsor
Sunderland AFC has signed a multi-year commercial agreement with cryptocurrency-focused gambling operator Shuffle, making the company the Premier League club’s new Official […]
Newcastle United Extends BetMGM Partnership Across UK and Europe
Newcastle United has renewed its commercial relationship with BetMGM through a new multi-year agreement that will keep the betting brand as the […]
Entain Presses Premier League Clubs to Cut Ties With Unlicensed Betting Sponsors
Entain has stepped up pressure on Premier League clubs to reconsider commercial relationships with gambling companies that are not licensed to operate […]
bet365 Launches Washington D.C. Sportsbook With Major Team Partnerships
bet365 has expanded its US footprint into Washington, D.C., launching its online sportsbook alongside a multi-year partnership covering three of the capital’s […]