Betano Extends UEFA Partnership With Euro 2028 Sponsorship
Kaizen Gaming has expanded its relationship with UEFA after securing Betano as an official sponsor of UEFA Euro 2028, extending a partnership […]
News Category: Marketing
Trump Leaves $11.6M Taxpayer Bill Unpaid as MAGA Inc. Takes Over Ad Funding
US President Donald Trump has not committed to reimbursing the federal government for roughly $11.6 million already spent on television advertisements promoting […]
RMG Names Andrew Demaria as First Content Chief to Expand Racing Audiences
Racecourse Media Group has appointed Andrew Demaria as its first Chief Content Officer, giving the former CNN and NBCUniversal executive responsibility for […]
Bulgaria Opposition Seeks Tighter Rules to Prevent Gambling Brand Workarounds
Bulgaria’s opposition We Continue the Change (PP) party is seeking tighter wording in proposed gambling advertising reforms, arguing that operators could otherwise […]
Watford Adds Stakemate as Back-of-Shirt Betting Partner
Watford FC has expanded its commercial portfolio with a new back-of-shirt sponsorship agreement with sportsbook operator Stakemate, giving the brand its first […]
David Ginola Fronts BOYLE Sports Campaign for New Squad Builder Betting Product
BOYLE Sports has launched a football-focused advertising campaign featuring former France international David Ginola to introduce its new Squad Builder betting product […]
NFL Keeps Prediction Markets Out of Game-Day Ads as Approval Rules Stay Private
The NFL is restricting what its official sportsbook partners can promote during games, with prediction markets excluded from advertising even as DraftKings, […]
Google Tightens Gambling Ad Certification Rules Across All Markets
Google has expanded its gambling advertising certification requirements worldwide, introducing stricter compliance standards for operators, marketing agencies and other businesses seeking to […]
Luckia Extends LaLiga Partnership Through 2029 as Football Marketing Push Expands
Luckia and LaLiga have renewed their sponsorship agreement through 2029, extending a commercial relationship that began in 2024 and giving the Spanish […]
Google to Block Gambling Affiliate Advertising in Croatia From October
Google will tighten its gambling advertising rules in Croatia from 7 October 2026, ending Google Ads access for businesses promoting third-party online […]