Sunderland Names Crypto Casino Shuffle as New Sleeve Sponsor
Sunderland AFC has signed a multi-year commercial agreement with cryptocurrency-focused gambling operator Shuffle, making the company the Premier League club’s new Official […]
News Category: Marketing
Newcastle United Extends BetMGM Partnership Across UK and Europe
Newcastle United has renewed its commercial relationship with BetMGM through a new multi-year agreement that will keep the betting brand as the […]
Entain Presses Premier League Clubs to Cut Ties With Unlicensed Betting Sponsors
Entain has stepped up pressure on Premier League clubs to reconsider commercial relationships with gambling companies that are not licensed to operate […]
bet365 Launches Washington D.C. Sportsbook With Major Team Partnerships
bet365 has expanded its US footprint into Washington, D.C., launching its online sportsbook alongside a multi-year partnership covering three of the capital’s […]
Bulgarian Opposition Seeks Near-Total Gambling Advertising Ban
Bulgaria’s We Continue the Change party has submitted legislation that would sharply expand the country’s restrictions on gambling advertising, targeting outdoor promotions, […]
betTOM Expands Football Sponsorship Push with Three EFL Club Deals
UK sportsbook betTOM has stepped up its presence in English football after securing partnerships with Burnley, Stockport County and Peterborough United, extending […]
Hard Rock Secures Naming Rights for Formula 1 Miami Grand Prix From 2027
Hard Rock International has expanded its involvement with Formula 1 in Miami after agreeing a multi-year naming rights partnership with race promoter […]
Kambi Refreshes Brand as AI and Network Scale Drive Sportsbook Strategy
Kambi has introduced a new corporate identity designed to reflect its growing focus on artificial intelligence, data-driven trading and the scale of […]
Netherlands Operators Warn Ad Ban Could Drive Players Offshore
The Netherlands’ licensed online gambling sector is urging lawmakers to reconsider plans for a complete advertising ban, warning that further restrictions could […]
GGBET Extends Ukraine Sports Push Through National 3×3 Basketball Championship
GGBET has strengthened its presence in Ukrainian basketball after serving as title sponsor of the 2026 national 3×3 championship, whose final stage […]