Bragg Gaming Group has completed its acquisition of gaming technology company Drayton International, finalizing a deal designed to strengthen its proprietary content business and accelerate expansion across the regulated U.S. online gaming market.
The Toronto-based iGaming supplier acquired 100% of Drayton International in a transaction valued at approximately US$9 million, paid entirely through the issuance of 4.5 million new Bragg common shares at US$2.00 per share. The newly issued shares will remain subject to a lock-up period of up to 24 months.
The acquisition brings Drayton’s portfolio of more than 100 proprietary casino games into Bragg’s ecosystem, along with interests in five game development studios and three technology and distribution platforms. Among the assets is Arc Gaming, an Advance Deposit Wagering (ADW) platform that provides Bragg with an entry point into the regulated U.S. horse racing and online wagering segment.
Bragg said the deal aligns with its “games-first” strategy, which focuses on expanding its portfolio of proprietary content while strengthening the technology that supports game development, distribution and player engagement. The company expects the addition of Drayton’s technology and development capabilities to support faster content delivery and broaden its North American footprint.
Alongside the completion of the transaction, gaming executive Matt Davey, founder and chairman of investment firm Tekkorp Capital, has officially become Non-Executive Chairman of Bragg’s Board of Directors. Davey previously acquired a one-million-share stake in Bragg and is expected to hold roughly a 10% ownership position following the transaction.
At the same time, Bragg confirmed that Chief Executive Officer Matevž Mazij has stepped down from the company’s board of directors while continuing in his role as CEO. The governance changes are intended to support Bragg’s next phase of strategic growth.
Mazij said the acquisition provides Bragg with a credible route into additional regulated U.S. gaming segments while expanding the company’s content portfolio and technology infrastructure. He also noted that Bragg continues to invest in new game features and AI-assisted development tools aimed at accelerating content production and long-term product innovation.
The completed acquisition marks one of Bragg’s most significant strategic moves in recent years as competition intensifies among B2B iGaming suppliers seeking greater scale, proprietary content and stronger positions in regulated North American markets.