Finnish gaming operator Paf has strengthened its position in the maritime gaming sector after completing the acquisition of Swedish company Bell Casino AB, a move that significantly broadens its reach across European ferry routes.
Bell Casino, a family-owned business founded in Sweden, provides gaming entertainment on more than 50 passenger vessels operating between Sweden, Germany, Poland, the Baltic states, the United Kingdom, Ireland and the Netherlands. The transaction officially became effective on June 1.
The acquisition will increase Paf’s shipboard footprint from 26 vessels to approximately 80 ships across Europe. Together, the combined operations will manage around 1,500 gaming machines and 450 arcade games, creating one of the largest onboard gaming networks in the region.
Paf described the deal as a key step in the long-term development of its Land & Ship business. Chief Executive Officer Christer Fahlstedt said the acquisition provides the company with stronger foundations to continue investing in and expanding its maritime operations in the years ahead.
The company also highlighted operational benefits expected from the merger, including greater scale for investments in modernization projects and new technologies. According to Paf, combining the two businesses will create better conditions for future growth and innovation.
Bell Casino will continue operating under its existing brand and business structure. Founder Morgan Eliasson, who established the company in 1973, will remain involved as a senior adviser, while his son Marcus Eliasson will continue serving as chief executive. The company’s workforce of 28 employees will also remain in place.
Financial details of the acquisition were not disclosed. However, the agreement marks a major expansion of Paf’s presence in onboard gaming and opens access to new ferry routes and destinations across Europe.