BETBY has expanded its footprint in Brazil after signing a new partnership with platform provider NGX, a move that will see its sportsbook technology integrated across the company’s operator network as competition intensifies in the country’s newly regulated betting market.
Under the agreement, NGX will incorporate BETBY’s complete sportsbook solution into its platform, allowing partner operators to access a wide range of pre-match and live betting markets, AI-powered trading tools, Betby.Games esports content and the supplier’s latest engagement features through a single integration.
The collaboration is designed to help operators launch and scale sportsbook offerings more efficiently while delivering localized experiences tailored to Brazilian bettors.
Brazil has become one of BETBY’s primary strategic markets since the country’s regulated online betting framework came into force. The company has invested heavily in regional product development, local commercial teams and market-specific content to strengthen its position with licensed operators.
BETBY Chief Commercial Officer Chris Nikolopoulos said the partnership represents another important milestone in the company’s Latin American expansion, highlighting NGX’s understanding of the Brazilian market and its ability to support operators with scalable technology.
NGX leadership also welcomed the agreement, stating that the addition of BETBY’s sportsbook portfolio will enhance the platform’s overall offering by giving clients access to advanced trading capabilities, extensive betting content and modern engagement tools.
The latest deal continues an active year for BETBY, which has pursued growth through multiple distribution partnerships and regional investments. Earlier in 2026, the supplier expanded into Asia through a partnership with QTech Games while also strengthening its commercial presence across Latin America with new business development appointments.
The company has also reported strong business momentum during the first half of 2026. BETBY recorded a 42.7% year-on-year increase in gross gaming revenue, a 47% rise in active players across its partner network and continued growth in betting volume. Alongside sportsbook expansion, it has introduced new products such as BETBY Predictions and Stories, reinforcing its strategy of combining localized content with AI-driven engagement features.
The NGX partnership further reinforces BETBY’s long-term commitment to Brazil, where the supplier continues to focus on localized sportsbook products, esports content and operator support as one of Latin America’s fastest-growing regulated betting markets.