Super Technologies, the entertainment technology group behind Superbet, has entered into a strategic partnership with the Atlantic Council, becoming a founding partner of the international non-profit organisation’s Power of Sports Center.
The agreement will allow Super Technologies to contribute its expertise in sports, technology, investment and international business to initiatives aimed at expanding sporting opportunities and strengthening cooperation between communities, institutions and countries.
The Power of Sports Center brings together leaders from across the global sports industry to examine how sport can support economic development, diplomacy and international collaboration.
Super Technologies founder and CEO Sacha Dragic said the partnership would enable the company to participate in international discussions about the role of sport in connecting people and supporting development.
Dragic outlined plans to apply the group’s experience across different markets to projects designed to deliver lasting benefits for communities and sporting organisations.
Atlantic Council President and CEO Frederick Kempe highlighted the relationship between sport, geopolitics, technology and investment. He said Super Technologies’ international operations and existing investments in sport would contribute to the centre’s work on diplomacy, innovation, economic development and cross-border cooperation.
The partnership will also connect Super Technologies with the Atlantic Council’s international network of government representatives, public institutions, business executives and sports industry stakeholders.
Super Technologies has expanded its international operations with financial backing from Blackstone, while continuing to invest in sports across Central and Eastern Europe and Latin America.
In 2025, the group completed a €1.3 billion refinancing agreement supported by Blackstone and HPS Investment Partners, which is owned by BlackRock.
The company currently maintains commercial operations in Belgium, Brazil, Greece, Poland, Romania and Serbia. Its technology network also extends across Spain, Croatia, the Netherlands and the United Kingdom.
The Atlantic Council partnership adds an international sports development initiative to Super Technologies’ activities as the group continues to expand its commercial and technology operations across multiple markets.