Lazio and Polymarket End €22m Sponsorship After Italian Regulatory Action
SS Lazio and Polymarket have terminated their high-profile sponsorship agreement only months after it was signed, following regulatory action in Italy that […]
News Category: Marketing
Italy Tightens Rules on Safer Gambling Campaigns and Betting Influencers
Italy’s communications regulator AGCOM has tightened its expectations for responsible gambling campaigns, warning licensed operators against using celebrities, betting tipsters or familiar […]
Betway Agrees Multi-Year Manchester United Sponsorship Deal
Betway will become Manchester United’s official principal partner and exclusive global betting partner under a multi-year agreement beginning with the 2026/27 season. […]
Betfred to End Super League Title Sponsorship After Decade-Long Partnership
Betfred will step down as title sponsor of the Super League when its current agreement expires at the end of the 2027 […]
Winvia and Aston Villa Launch Official Prize Draw Platform to Boost Fan Engagement
Winvia Entertainment has entered into a partnership with Premier League club Aston Villa to launch an official club-branded prize draw platform, expanding […]
FC Porto Extends Betano Shirt Sponsorship Through 2029 in Expanded Partnership
FC Porto and Betano have agreed to extend their long-running commercial partnership until the end of the 2028/29 season, with the Kaizen […]
BoyleSports Expands Football Portfolio With Leeds United Partnership
BoyleSports has strengthened its presence in English football after securing a new partnership with Leeds United, adding another high-profile club to its […]
Dutch Gambling Ad Ban Faces Growing Criticism Over Black Market Risks
The Dutch government’s proposed near-total ban on online gambling advertising is drawing strong criticism from legal experts and industry representatives, who argue […]
Estonia Weighs Tougher Gambling Advertising Rules Despite Tax Incentives
Estonia’s ambition to become a leading European iGaming destination could face a new regulatory hurdle, as officials consider tightening gambling advertising rules […]
Betano Extends Aston Villa Alliance with New Three-Year Sleeve Sponsorship Deal
Betano and Aston Villa have agreed to continue their commercial partnership through a new three-year agreement that will keep the Kaizen Gaming-owned […]