Bragg Gaming Group has announced another major restructuring initiative, reducing its global workforce by approximately 19% as the company pushes ahead with its plan to become an “AI-first” organization.
The latest round of layoffs is expected to deliver around €6 million in annualized cash savings once fully implemented. These reductions come on top of a previous restructuring announced in January, when Bragg cut about 12% of its workforce and targeted approximately €4.5 million in yearly savings.
According to the iGaming technology supplier, the changes are designed to simplify operations, improve efficiency, and accelerate the company’s path toward stronger cash generation. Bragg said the move reflects its focus on automation, artificial intelligence, and creating a more streamlined business model.
CEO Matevž Mazij explained that the company is reshaping its structure to support future growth while making better use of technology across its operations. Bragg has positioned AI adoption as a key part of its long-term strategy, with the goal of becoming an AI-first company by 2027.
The company said the latest measures will help it prioritize higher-value areas of the business while maintaining its ability to deliver proprietary casino content, technology solutions, and services to operators worldwide.
The restructuring follows a period of strategic changes at Bragg. Earlier this year, the supplier launched its first cost-reduction program after reviewing its operational structure and market opportunities. Combined, the two rounds of changes are expected to generate more than €10 million in annual savings.
Bragg’s announcement comes as more companies across gaming and technology industries reassess staffing levels while investing heavily in AI tools and automation. However, businesses adopting these strategies have emphasized that AI is also intended to improve productivity and reshape workflows rather than simply replace employees.
The Toronto-based company continues to expand its content distribution network and partnerships globally, with management aiming to improve margins and create a more focused organization for future growth.