Vivid Gaming has secured a new distribution agreement with Betsson Group, giving the Malta-based slot developer access to a substantially wider international audience through one of the industry’s established online gaming operators.
Under the partnership, Betsson will add Vivid Gaming’s complete games catalogue across multiple jurisdictions. The agreement covers the supplier’s portfolio of 34 slot titles, with the majority positioned within its premium range and developed around distinctive mechanics, visuals and themed gameplay.
The deal represents another step in Vivid Gaming’s rapid expansion during 2026. The supplier has been building its distribution network through both direct operator agreements and aggregation platforms, allowing its games to reach more regulated and developing iGaming markets.
In July, Vivid Gaming partnered with Hub88, making its catalogue available to operators connected to the aggregator through a single API integration. The studio had previously joined the BetFounders network in June, a move that provided additional distribution opportunities, particularly through BetFounders’ presence in African markets.
Vivid Gaming is licensed by the Malta Gaming Authority under a B2B Critical Gaming Supply Licence obtained earlier this year. The ten-year approval allows the company to provide remote casino content to licensed operators and aggregation platforms, supporting its strategy of expanding through regulated markets.
The Betsson agreement also comes as the operator continues to strengthen its casino content and technology infrastructure. In June, Betsson expanded its relationship with EveryMatrix by introducing content from Fantasma Games across licensed markets. That followed an April deployment in Cameroon, where EveryMatrix supplied Betsson Africa with a full turnkey platform covering casino and sportsbook operations, player account management, payments and affiliate systems.
Betsson has also been investing directly in its technology capabilities. In March, the group agreed to acquire Rhino Entertainment Group’s Canadian B2C operations together with proprietary front-end and middleware technology for €64.5 million. Betsson said the technology assets were expected to strengthen its B2B business and create additional licensing opportunities.
For Vivid Gaming, joining Betsson’s supplier network provides a direct route to a broader player base and adds another major distribution partner as the studio continues scaling its international operations.